Launch and manage paid ad campaigns across Meta (Facebook/Instagram), Google Ads (Search and Display), TikTok, and YouTube
Create and test ad variations in copy, creative, CTA, and audience targeting to improve CTR, CPA, and ROAS
Collaborate with content, product, and design teams to develop assets aligned with audience pain points and product positioning
Analyze performance data, build dashboards/reports, and translate insights into actionable recommendations
Continuously optimize campaigns based on performance benchmarks and new test learnings
Support user acquisition strategy with research into competitor performance, audience segments, and emerging channels
Propose and own growth experiments to improve funnel conversion rates across awareness, acquisition, and retention

It's the Evolution of Training